paper #1

Jerome House
10-7-2010
ENG101-0800
Prof: Ms. B
Paper#1 Advertisement Analysis

Why is masculinity such a desire in society? Men want to be seen as self-reliant, honorable, and respected. In my ad represented by body fortress a model is displaying hegemonic masculinity. The idea of this male behavior is strongly encouraged to aim dominant position over other men. Whey protein in the ad serves as an anecdote to the gain of muscle mass. This ad can not only profit but educate the consumer. The more muscle mass a man carry display’s his masculinity. In today’s time we judge how masculine a man is by his appearance.
In the body fortress ad the model displays an effective image from usage of the product. The model has a distinctive image because of his shaved head. The theme of the ad relates well with the model. There is action taking place within movement of the ad. The model is in a striking position targeting the product. This provides insight to the viewer that not only should I intake usage but I must become active inoder for the product to be effective. The model shows complete dominance in the ad from his posture to his muscular built. He gives you this stare which you can determine his motive.
The product serves as a remedy to the purpose of gain. In the ad you see whey protein but you can’t determine how effect the product is just from reading. Therefore the relationship between the product and the model gives you the visual outcome. The product is being hung from a rope chain which correlates bondage. Bondage represents the obstacle one has to face towards the lack of motivation. In result to the lack of motivation goal’s are hard are to achieve. In order to increase muscle mass you must engage in workout activities. The product promotes a healthy everyday life for men. On the product there is caption of nutritional benefits.
Pre recording knowledge can be obtained from reading this ad, regardless if the reader chooses to move forward or not in proceeding the task. The projection of the product will still educate the viewer. Below the product is a caption that provides resources in which the product can be located. The product is also convenient to the consumer. Whey protein fort tress can be found in your local retailer store. The product hold truth to the saying “educating is the key to success”. Simply stating having knowledge of something will in better the outcome of a situation when you approach it. The statement relates to the ad in several ways. When a person chooses to commit themselves to working out you don’t enter without knowledge. A person must know what is recommended to obtain success. In the ad the product informs the reader in large font the nutritional gain towards muscle mass. In the body fort tress ad the model represents modern hegemonic masculinity. The model is in a complete dominant striking pose. Giving the viewer a sense that whey is unbeatable. The message that body fort tress sends to the viewer is that if you endure our product you will become dominant like the model represented. The ad includes informational description of what is contained in the product. As well as how convenient it is to purchase.